Industry: Technology & Innovation
Role: Brand Identity Designer
Duration: [May 15th 2025 - May 30th (2 weeks)]

Overview

Prol Tech is a modern tech brand focused on shaping the future of digital solutions. They needed a bold, minimalist, and futuristic brand identity that would resonate with a young, tech-savvy audience and communicate innovation, precision, and trust.

The Challenge

To develop a cohesive brand identity system that:

• Reflects the company’s futuristic and technical edge

• Stands out in both digital and physical formats

• Feels innovative yet approachable

• Works seamlessly across various touchpoints (app icons, merchandise, billboards, etc.)

Discovery & Strategy

I began with a deep dive into Prol Tech’s mission and audience. I defined the brand personality as futuristic, bold, and minimal. From there, I explored typefaces, iconography, and color schemes aligned with digital culture and tech innovation.

Design Solution

Logo Design
The custom logomark combines the letter “P” with a tech-inspired vertical extension, symbolizing connectivity and growth. The logotype uses OCR-A BT, a font chosen for its modern, digital-native feel.

Typography
The OCR-A BT typeface reflects the mechanical and futuristic vibe, giving a subtle nod to computer interfaces and digital screens.

Color Palette
A trio of Blueberry, Bluish Purple and Onyx delivers contrast, legibility, and a futuristic energy. Purple represents innovation and creativity; black conveys strength and stability.

Visual System
A modular grid system and dot-based patterns were developed to extend the identity. These graphic elements echo technology, structure, and digital flow.

Applications

• Billboard Mockup: High-contrast visibility and urban relevance

• App Icon Design: Clean and instantly recognizable

• Merchandise (T-shirts, lanyards): Stylish and brand-consistent

• Typography Samples: Reinforces consistency in all brand touchpoints

Results

The new identity system is modern, scalable, and instantly recognizable. It strengthens Prol Tech’s position as a forward-thinking technology brand and provides the flexibility needed for digital and physical growth.

Tools Used

Figma · Illustrator · Photoshop · Mockup Generators

Key Takeaways

• Balancing minimalism with tech sophistication can yield bold, memorable results.

• Typography and color are powerful tools in defining brand personality.

• A consistent visual system improves brand recognition across mediums.